Various techniques are used for search engine optimization, or SEO. One way to group these techniques is with hat terminology: black hat SEO, white hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered unethical SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization.
Black Hat SEO
Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page’s position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.
Black hat SEO techniques are used for two reasons:
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They work — until search engines find out about them and they don’t work.
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Some people don’t understand that black hat SEO techniques can get their sites penalized by or banned from search engines.
Even if search engines can’t detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines.
Paradigm of black hat SEO techniques:
Content
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Keyword stuffing
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Overusing keywords in comment tags, alt tags, and meta tags
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Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
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Overusing keywords in visible text, to the point where their repetition is apparent to readers.
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Deceptive content
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Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
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Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods.
Linking
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Link farms: pages with unrelated links solely for the purpose of creating more links to target pages.
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Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it’s considered unethical).
White Hat SEO
White Hat SEO is ethical SEO. It’s SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won’t cause search engines to penalize the site. Successful white hat SEO is slower than black hat SEO and is an ongoing process.
Paradigm of white hat SEO techniques:
Content
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Researching relevant keywords, both short tail and long tail keywords.
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Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags.
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Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages.
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Adding fresh content regularly.
Coding
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Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly.
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Making sure that all the code is valid (or at least won’t stop search engine bots).
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Creating site maps so that every page is linked to and search engine bots can crawl every page.
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Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl.
Linking
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Creating quality content that other people will want to link to
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Asking to have directories and other relevant websites link to the site
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Optimizing pages for social media in the hopes of attracting social media links
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Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO).
Gray Hat SEO
Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren’t likely to get your site banned from search engines (although a search engine penality could result). They’re questionable SEO techniques but not in the same category as black hat SEO techniques. However, what’s considered gray hat SEO today might be black hat SEO next year.
Paradigm of gray hat SEO techniques:
Content
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Having a keyword density that’s high enough to sound unnatural but not at the level of black hat keyword stuffing.
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Publishing duplicate content at different sites.
Links
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Link building where relevance is less important.
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Planned three-way linking.
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Using paid links.
SEO is short for Search Engine Optimization and it is the process of analyzing a website and modifying it in such a way that search engines; Google, Yahoo, MSN, etc. will be able to read, understand and index it in the correct way.
This does not include rewriting the content of your website but just a few subtle changes.
SEO is an important aspect of a website development project. Without quality search engine optimization services it is quite difficult to achieve top search engine rankings.
Why SEO?
Do you want to attract global users and explore your business to them; having only a website is not enough, until and unless users can find your website in top pages of major search engines while searching keywords relevant to your industry and business.
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There is a 350% difference between position #1 and position #2 traffic in the search engines and a massive 1400% difference between position #1 and position ten #10!
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On average, 73% of new website visitors are referred by search engines (Forrester)
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Very few search engine users go beyond the first three pages of the search results.
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Between 70% – 74% of searchers click on natural (organic) listings over sponsored listings.
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Natural traffic typically converts better than sponsored search engine adverts.
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Increase your search engine position and you increase your sales and opportunities.
SEO is much cost effective than any other marketing tool, offline or online. Search engines are used by 90% online users for getting what they want. You as a company would be able to reap maximum benefits out of search engines only if ranked well.
Advantages of SEO
There are several advantages of Search Engine Optimization and some of them include:
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Search Engine Optimization is a process that includes several components that you can use to increase website visibility like Pay Per Click Advertising, Link building, etc. You can use all the components together or use each component individually to maximize your website visibility.
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Search Engine Optimization will make it easier for search engine spiders to locate and index your website,which will translate into targeted traffic and generate revenue.
SEO Process
- Initial Analysis
Initial Analysis of the website is done to ascertain the website’s objective, its target market, client’s requirement, is the website SEO friendly or not and how success is to be measured. An initial set of keywords could be suggested by the client.
- Keyword Research and Analysis
Effective keyword research and analysis is the backbone of whole SEO process as the whole optimization moves around the targeted keywords chosen. Keywords are selected taking the market trend, competitors, site’s theme and targeted customer’s vision in mind. They can be specified by the client but the keyword analysis by an SEO expert is aimed at finding out what the customers will actually search on most.
- Competitors Analysis
At this stage SEO Analysts aim to find out who your competitors are, what strategy they are following and how well they are ranking. This helps in planning strategy to beat them on the search engines.
- On-Page Optimization
- Website Structure:
The website structure in order to make it more SEO friendly, and provide solutions for any barrier inclusive in the website that might hamper the website’s visibility in the search engines and the SEO Experts can provide total or partial rebuild of the site.
- HTML Code Referring:
Create relevant meta tags, alt tags and title tags for the site keeping search engine preferences and removing unwanted code which increases site’s load time.
- Internal Link Structure:
Site’s Navigation should be very systematic not only with the SEO point of view but also from the user point of view. Search engines prefers website built with appropriate navigability.
- Optimize Content:
Examine the appropriate keyword density and document length.As Content is King in the language of search engines, optimize the content with the aim to provide an informative and search engine friendly site to the search engines.
Apart from the above other on-page optimization strategies are:
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Image Optimization
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Dynamic Page Optimization
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Developing Optimized Pages
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RSS Creation
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Bookmarking Option for the site
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Sitemap Creation
- Website Structure:
- Off-Page Optimization
Off-Page Optimization Strategy includes the efforts to promote the website in search engines. Off-page SEO Process includes the following:
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Search Engine Submission
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Link Building Campaigns
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Social Bookmarking
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Press Release Creation and Submission
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Blog Creation and Posting
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Article Creation and Submission
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Link Popularity Campaign
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Validation
Validate The HTML
The first stage of checking a web-site is to make sure that you have valid HTML (or XHTML). This can be done with a validator such as the W3C validator. Your own browser may ignore certain errors, but there is a significant risk that markup errors will result in display problems in some browser or other.
Validate The CSS
CSS can be validated with for example the W3C CSS validator.
Check For Broken Links
Obviously you do not want broken links on your site. There are various tools available to help find these, such as the Link Valet (which is convenient for checking a few pages) or Xenulink (convenient for checking a whole site).
Flexibility
Vary Window Sizes
A very important aspect of web design is coping with different window sizes. Window widths may vary from about 200 pixels on a web-enabled telephone to 2000+ pixels on a technical workstation in full-screen mode. While providing a readable site to the very smallest screens is something of a challenge, your site should at least be readable on a wide variety of sizes. As of mid 2006, nearly 20% of all readers are still using screens of 800×600 pixels or smaller, and if the reader wishes to compare the contents of your site with another document, it is entirely possible that he may want to use a window-width of around 400 pixels.
Fortunately, at least as far as the text goes, this is not very difficult – just refrain from specifying sizes in pixels or points and you are most of the way.
It is obviously easy to test window-sizes smaller than your own screen-size. Testing larger window-sizes might seem impossible, but you can do a rough simulation using the zoom facility of the Opera browser – zoom down to 50% and you get a screen twice the size. It may not be very readable, but any major layout errors should be obvious.
There is no need to worry too much about the very long lines of text that appear at large screen sizes when small fonts are used. If the reader does not use a large font, he can always reduce the window size to something comfortable – that is, after all, half the point of having windowing user interfaces in the first place. But if you wish to, you can also use the CSS2 ‘max-width’ property to limit column width, just as this page does.
Vary Font Sizes
Some people use large screen fonts because they have a large screen with a very fine resolution; other people have to use large screen fonts because of declining eyesight. On the other hand, some people like to use microscopic fonts with their nose pressed against the screen.
So while doing the above activity, adjust the default text-size in your browser, and check that all the text scales appropriately.
Speed
Check Image Size Specifications
Check that the text of the page appears quickly enough. If it does not it is likely because you have forgotten to specify HEIGHT and WIDTH attributes on images. Specifying these attributes enables the browser to work out where the text needs to go, and to display it before images have finished downloading.
Accessibility
Test Accessibility
This is mainly important for handicapped users, but also relevant for e.g. people who use a text-only browser, or disable images, because of a slow connection. See the W3C Web Content Accessibility Guidelines for further information.
Many aspects of the guidelines require human judgement to say whether a page is accessible or not e.g. whether HTML Heading tags are used correctly. Even when the guidelines are unambiguous, you do not need to follow them slavishly. For example, the absence of a caption on a table is unimportant if the previous paragraph explained what the table is about. Nonetheless it is well worth running a few pages through a checker such as Accessibility Valet in order to familiarize yourself with the issues involved. You can then make the necessary improvements.
View In Text Browser
It is also worth running pages through a text-only browser or text-browser emulator to see what e.g. a blind person using a text-to-speech converter will encounter. It will help you pick up on badly-chosen or missing ALT texts for example. It also shows you the site pretty much as a search engine will see it.
Browser Independence
View on different browsers
Almost all web developers are aware of the need to check how a site looks in a variety of browsers. How far you go obviously depends on the resources available – not everyone is in a position to check Windows, Mac, Unix and Linux platforms. The minimum test would probably be:
1. A Gecko-based browser – Netscape 7 (not 8!), Mozilla or Firefox as these seem to have the best standards compliance
2. Internet Explorer – currently the most widely used browser. It is essential to check both versions 6 and 7 as version 7 fixed quite a lot of bugs in 6 but introduced a new set of its own. (Microsoft is however still kicking developers in the teeth by not making it possible to install both versions on the same computer; you will either need two computers or one of the work-arounds available on the net.)
3. Opera – growing in popularity due to its speed and pretty good standards compliance.
Check Printed Pages
Print some of the pages on a normal printer (i.e. with a paper size of A4 or Letter) and check that they appear sensibly. Due to the somewhat limited formatting options available for printing, you probably cannot achieve an appearance comparable to a document produced by a word-processor, but you should at least be able to read the text easily, and not have lines running off the right-hand side of the page.
You should also consider using CSS to adjust the appearance of the page when printed. For example you could suppress the printing of information which is not relevant to the printed page, such as navigation bars. This can be done using the “@media print” or “@import print” CSS features.
Some sites provide separate “printer friendly” versions of their pages, which the user can select and print. While this may occasionally be necessary as a last resort, it significantly increases the amount of work needed to maintain the site, is inconvenient for the reader and should not be needed.
Switch Off Javascript
There are quite a number of sites which abuse Javascript by e.g. generating unwanted pop-ups and irritating animations. There are also a number of Javascript-related security holes in browsers, especially Internet Explorer. As a result a lot of readers switch Javascript off. Some organisations even block the usage of Javascript completely.
It is therefore important to check that your site still functions with JavaScript disabled. A lot of sites rely on Javascript for navigation, with the result that the lack of Javascript renders the site unusable.
If you need it for essential content that functionality will be lost. But there is no reason why the basic text of the site should be unavailable.
Avoid nearly-meaningless messages like “Javascript needed to view this site”. If you have something worth showing, tell the user what it is e.g. “enable Javascript to see animation of solar system”.
Switch Off Plug-ins
The considerations for plug-ins (such as Flash or Java) are very similar to those for Javascript. Check the site with any plug-ins disabled. The basic text and navigation should still work.
Interest the reader sufficiently, and he might just go to the trouble of down-loading the plug-in. Greet him with a blank screen or a “You need Flash to read this site” message and he will probably go away, never to return.
Switch Off Images
If scanning a number of sites quickly for information, many readers switch images off, for quick loading. Other people cannot view images. So switch images off and check that the site is readable and navigable. This also means checking that ALT texts have been provided for images.
Additional Checks
Check Non-reliance On Mailto
In order to give readers a chance to contact them, web authors often include a link of the form “mailto:abc@xyz.org”. However, this does not work for anything like all browser/e-mail client combinations. And people in e.g. an Internet cafe cannot use this type of link. Many readers prefer a form anyway.
Therefore the best thing is to provide a contact page which has both a mailto link and a contact form; the user can then choose which to use.
Check For Orphan Pages
An orphan page is one that contains no links back up to its ancestors i.e. to pages higher in the hierarchy of the site. Once one arrives at an orphan page, the only way to get to the rest of the site is via the “Back” button. Which is fine until people arrive at the page via a search engine, or via a link that someone else gave to them. They cannot then visit the rest of the site. So ensure all pages include a link back up the hierarchy.
Orphan pages are easy to overlook in sites with frames. When a page is accessed directly the other frames are absent.
Check Sensible Page Titles
Check that the page titles (i.e. the contents of the TITLE elements) are sensible. Page titles are important, as e.g. they show up prominently in search engine results, in bookmarks and also on the tabs of multi-tab browsers. Each page of a site should have a unique title.
HTML 5 defines the fifth major revision of the core language of the World Wide Web, HTML. The previous version of HTML came in 1999. Since the web has changed a lot now, We need a better one. HTML5 is not yet finished. However, most modern browsers like Chrome, Firefox4 have some HTML5 support.
Like its immediate predecessors, HTML 4.01 and XHTML 1.1, HTML5 is a standard for structuring and presenting content on the World Wide Web. The Web Hypertext Application Technology Working Group (WHATWG) began work on the new standard in 2004, when the World Wide Web Consortium (W3C) was focusing future developments on XHTML 2.0, and HTML 4.01 had not been updated since 2000. In 2009, the W3C allowed the XHTML 2.0 Working Group’s charter to expire, and decided not to renew it. W3C and WHATWG are currently working together on the development of HTML5.
HTML5 is a response to the observation that the HTML and XHTML in common use on the World Wide Web is a mixture of features introduced by various specifications, along with those introduced by software products such as web browsers, those established by common practice, together with many syntax errors in existing web documents. It is also an attempt to define a single markup language that can be written in either HTML or XHTML syntax. It includes detailed processing models to encourage more interoperable implementations; it extends, improves and rationalizes the markup available for documents, and introduces markup and APIs for complex web applications.
What’s new in HTML5?
- HTML5 is device independent.
- The canvas element is used for drawing.
- The video and audio elements are now available for audio and video playback. Some tags are available that insert the audio and video into the html5 structure. For example .ogg and .mp4 are extensions of video supported by some browsers and the video is played by flash player and browser plug-ins.
- Now html5 give better support for local offline storage.
- New form controls are available like calendar, date, time, email, url, search.
- New content specific elements, like article, footer, header, nav, section are also available.
- Scripting is replaced with the markup.
- Better error handling.
- Reduce the need for external plugins (like Flash)
Today, some elements in HTML 4.01 are obsolete, never used, or not used the way they were intended to. These elements are deleted or re-written in HTML5.
Social Media Optimization (SMO) or Social SEO is the methodology of social media activity with the goal of attract unique visitors to website content. Social media optimization is the latest new stuff among the types who spend all their waking hours looking at traffic stats. The idea is basically the same – get as much traffic as conceivable to a social media account, and get it to lead as much of this traffic as possible to a website. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.
There are two categories of SMO/Social SEO methods:
(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) Promotional activities in social media aside from the content being promoted, including blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but with networking in social bookmarking, video and photo sharing websites. In a similar way, the engagement with blogs achieves the same by sharing content using RSS in the blogosphere and special blog search engines.
Social Media Optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO) is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.
Social Media Optimization mainly focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization. Social Media Optimization is in many ways linked as a method to viral marketing where word of mouth is created not through friends / family but through the use of social networking in social bookmarking, video & photo sharing websites.
Some great examples of social media websites include Facebook, MySpace, Twitter, YouTube, Digg etc. All these social media sites are created, maintained and enjoyed by a very huge community of interactive people that would like to share particulars and educate each other making use of the newest and ever expanding trends of modern stuff and technologies.
Advantages of Social Media Optimization:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Get communities connected
Social media optimization actually uses a different distribution passage for products and services in the web. Likewise, it is the same vehicle used for social media optimization and in this case, links and huge traffic defines the profitability of a site.
Plugin (Mambot) for displaying one or more Google Maps within content-items, modules or components of Joomla 1.0.x or 1.5.x (native).
Version 2.12o is available and added: multiple kml files, Simple directions on map, directions in lightbox and possibility to use print version of directions, streetview with button!, 3D and automatic control, lightbox out of infowindow, navigation label, Wiki & You tube layer & other, Yahoo pipes support, directions animation, tabbed infowindow, Earth control lookat & camera, ArcGis layer, Bird view, Google Indexing, Google Earth layers, labels on markers and dynamic content in Geoxml, switch off Earth and terrain maptype, to show kml sidebar in lightbox, custom tiles, show descriptions of markers outside the map, correction zoom for automatic zoom for kml-files and form with from and to address for route.
Look at the demo site first for documentation. If you’ve problems please do the checklist on the demosite. If this doesn’t help or you have questions or new wishes please send me an email with url that shows the problem and version of the plugin.
Usage:
{mosmap width=’500′|height=’400′|lat=’52.052312′|lon=’4.447141′|zoom=’3′|zoomType=’Large’|zoomNew=’0′|mapType=’Hybrid’|
showMaptype=’1′|overview=’0′|text=’sv DWO’|lang=”}
(remove returns or < br /> when you copy this example)
You can change one of the parameters:
width, height You must put the units behind the number like 100% or 400px to whatever you want although if its too small, you won’t see very much. Text is for the marker, that will show on the map with a balloon. If you don’t want to see the text, just set text=” and it will not display, the text is the data displayed above the location pin. Usually it would be used to display an address or hyperlink. A hyperlink is possible use the format: linkName. Don’t use (double) quotes!
Tooltip is for the marker to have a tooltip when the mouse is on the marker (don’t use HTML) address is for a address to search for the coordinates (lon/lat has to be empty) kml for is for the url of a kml-file reachable on the internet and many more. Have a look at the demo site for all parameters.
Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites. You can fine-tune the ranking, customize the look and feel of the search results, and invite your friends or trusted users to help you build your custom search engine.
You can create a search engine that searches only the contents of your website, or you can create one that focuses on a particular topic. You can use your expertise about a subject to tell Custom Search which websites to search, prioritize, or ignore. Because you know your users well, you can tailor the search engine to their interests. Your search engine can take into account the context in which your users are searching.
Benefits of Google Custom Search Engine:
Using Google’s search will likely also help you figure out how well they trust different pages on a site or a subset of sites, as it likely factors in link popularity and other off site relevancy measurements (unlike most site search services). If your site is easier to search it is easier for you and others to cite your archived content.
Using search results with the same format as Google’s will also show you how compelling your documents look to customers on Google, from a searcher’s perspective. Some consumers may also view your business as being more Google friendly if you use a Google site search service. Their awareness of and affinity toward Google’s brand may help increase your conversions.
Make money with Google Search bar:
As with every method of making money online, it depends on a number of facts. Since you only make money from the Ads placed on the search results page you first need people using the Search Bar. If you have a decent amount of people using the Search Bar then it will come down to the general AdSense method of making money, which depends on the amount of traffic seeing the Ads, the CTR (Click Through Rate) and the CPC (Cost Per Click).
So it all comes back to your Website, how much traffic you receive and how much of that traffic uses the search bar, which can be a lot if you have a large content website or a large blog. Large Forums can benefit from this search bar although most forums usually come with their own built in search engine. So it’s up to you if you want to add the Google Search Bar to your Forum, this will depend on your intentions with that Forum, is it solely to make money?
PHP is one of the most popular server side scripting languages running today. It is used for creating dynamic web-pages that interact with the user offering customized information. PHP offers many benefits; it is fast, stable, secure, easy to use and open source (free).
If you are wondering whether to choose PHP to develop your next website in and want to know what benefits PHP has over other languages, then this piece of writing is for you. I have accumulated a list of reason why PHP is so great and the benefits using PHP can bring.
So here, you have it, the unbeatable benefits of PHP…
Free – Like Totally Free
You cannot get a better price tag for the language. PHP is completely free to use, free to download, free to dispense. The actual language has zero frank costs and zero ongoing costs.
Free From Restrictive Licenses
There are no restrictive licenses detailing what you can and cannot do with the language, anything goes, you can even fork the language yourself and create your own version of PHP. You can let others download it from your site, you can use it for personal or commercial purposes, it can be used in any country and for any application, you want. That’s some serious flexibility when you compare it to proprietary languages like Java and ASP.NET!
Mature Code
PHP has been actively developed for over 15 years, which makes it the same age, as many languages seen as ‘commercial’ like Java, ColdFusion and ASP.NET. Just like these other languages, PHP is a proven technology but without the costs.
Works With a Number of Databases
While most people know that PHP can work with MySQL (another open source language which keeps your costs down), it can also work with a number of ‘enterprise’ databases like Oracle OCI8, MSSQL and IBM DB2 so even if you want to migrate just the programming language to PHP to reduce your costs, you don’t need to spend any more money transferring your database to another platform.
Massively Reduces Your Server Bills
While PHP can run on your Windows based server, it is mostly designed to run on Linux and Apache, which are both open source software, which have, zero upfront costs and zero ongoing costs – you even get future updates free of charge. This can cut your server maintenance bills to a fraction of what you might be paying for your Windows servers (which will include ongoing maintenance and upgrade costs).
Very Easy To Learn
The basics of PHP are very easy to learn. ACS can take a college fresher and with no prior experience in coding, we can get them up to speed on client projects within 3 months. There are not many other languages that have that kind of pickup time!
Huge Amounts of Free Professional Integrated Developer Environments
An Integrated Developer Environment (or IDE for short) is a piece of desktop software that gives a developer all the tools they require to develop a project. An IDE can be anything that is as simple as Notepad all the way up to Microsoft’s Visual Studio 2010. PHP has dozens of fantastic open source IDE has to help make your job as a programmer much easier. Even if you are a business, this can benefit you because you do not have to spend money on expensive software just to let your programmers do their work! This is also true if you outsource your development to a company like ACS, we do not have to spend money on IDE has or keep spending money to upgrade to the latest version.
Consistently Updated
The PHP language is kept up to date by a team of global experts who ensure that the language is always relevant to the requirements of today’s websites. In 2009 alone, there were three major updates to the language and there have been two major updates so far in 2010. If you choose to develop your next, site using PHP you can sleep well knowing that you are not going to be left with an abandoned language.
Runs On Over 90% of Web Servers
To be honest, we would say that PHP runs on more than 99% of Web Servers since it works on just about every operating system available, but we like to err on the side of caution.
Proven Technology
PHP is a 15-year-old language built specifically for the Internet. It is a proven technology and used by the number one visited website in the world: Facebook. In the top 20 websites ranked by traffic, four websites use PHP. Other notable sites include Wikipedia, Yahoo, Digg, Flickr and WordPress. All of these are proof that PHP is not a language for the small business or for businesses looking to save money.
Thousands of Support Businesses
All around the world there are tens of thousands (maybe hundreds of thousands) of web development companies who can provide support, training and maintenance for your PHP driven website. These companies are experts in PHP can help with all your support requirements. ACS is one of the best company among these companies with team of PHP developers and 09 years of experience, many companies rely on ACS to keep their websites up and functioning correctly.
Hundreds of Thousands of PHP Developers
Since PHP is so easy to learn there are hundreds of thousands of PHP Developers who can work with you to build, maintain and improve your PHP driven website. While you could hire a freelancer to help you on as and when required, many businesses choose to have a higher level of support by taking out a retainer contract with ACS, which guarantees a developer can work on any issue at a moment’s notice. If you choose PHP, you know that you can get professional backup and support whenever you need it.
Huge Database of Ready Made, Royalty Free Classes
PHP is an open language and it inspires many other people to be just as generous with their time. There are now thousands of code snippets freely available on the Internet that help do certain functions or provide a more optimized way of doing things. With so much help, advice and code examples available for free (and even free for commercial use), even if a developer is stuck, a quick Google search is likely to give dozens of solutions to a problem. Reusable code also makes for faster development – cutting your costs if you are outsourcing your web development to a company like ACS.
Royalty Free
PHP is a royalty free license. This means that you do not have to pay anyone to use it and no one can demand a fee to use it later on. In fact, using the language has no direct costs at all.
Ready Made Frameworks
Keeping with the spirit of open source and free unrestricted distribution, there are many PHP frameworks available that take care of many of the regular functions like member management, admin back end, search function, content management etc. which allows the php developer to focus on building the site your requirements rather than re-creating code over and over again.
Just like all the code libraries, these PHP frameworks like Cake PHP, Code Igniter and Symphony reduce the amount of time it takes to build your website, hence reducing your costs even further.
15 Fantastic Benefits of PHP
So there you have it. Conclusive evidence that PHP beats just about everything else out there. Alternatively, am I wrong? Alternatively, maybe I have missed some blindingly obvious PHP benefits. If so, tell me in the comments and I will be sure to reply.
Cloud Computing is Internet-based computing, whereby shared servers provide resources, software, and data to computers and other devices on demand, as with the electricity grid.
Cloud computing promises to make computer viruses and PC upgrades quaint relics of the recent past. Another benefit: computing in the cloud means little or no capital investment is required to quickly scale up computer resources. It provides significant cost benefits because users typically pay based on the amount of time they spend in the cloud, thus reducing or eliminating the need for large investments in proprietary information technology infrastructures. And with important data stored in the cloud, companies have significantly fewer worries about critical information disappearing – or falling into the hands of a criminal – in the event that a laptop holding sensitive information is stolen or system-wide security is compromised.
It all sounds great, but what, exactly, is cloud computing?
Cloud computing involves using hardware or software offered by an independent provider over a network. For companies, particularly startups and smaller firms, cloud computing is particularly attractive. It enables them to tap into raw computing power, storage, software applications and data from large computer centers over the Internet—all without having to invest in their own data centers and buying servers and disks.
Conceptualization is key to cloud computing because it allows a single computer to function as multiple virtual servers running many operating systems and applications. That’s important because in the cloud dedicated computers simply do not exist—each one can run many software applications at one time, with processing power and storage shared among applications depending on demand. Think of the cloud as a utility from which you purchase services and products as you need them, just like electricity or water.
While the term “cloud computing” is relatively new, the concept has been around for quite some time. People have been using Web email services like Hotmail for the past decade. More recently, millions have begun computing in the cloud via Web-based services such as Facebook, Skype, You Tube and Twitter that “live” on the Internet.
Providers include such heavy hitters as Google, Amazon, IBM, Microsoft, Oracle, EMC Corporation and their products include:
- Elastic Compute Cloud (Amazon.com) that allows developers to buy computing power and storage on an as-needed basis and provides the same services as if they built their own data center.
- Cloudburst (IBM), sometimes called a “cloud in a box,” is a package of hardware and software that allows a company to build a private cloud.
- Decho (EMC) is a backup data-storage cloud.
- Salesforce.com (Oracle) provides cloud-based customer relationship management.
- Mozy.com (a unit of EMC) sells remote backup storage.
- Azure (Microsoft) competes with Amazon’s Elastic Compute Cloud.
- Google Docs (Google) provides the basic functions of Microsoft Office.
- Chrome OS (Google) is a cloud-focused operating system that promises to transform PCs and even mobile phones into simple devices that use a web browser to do just about anything a user needs.
As you probably guessed based on all marquee providers, cloud computing is big and getting bigger all the time. Yet for all the sophistication of the various offerings, the emerging clout of cloud computing boils down to something very simple: it allows organizations to focus on their greatest areas of expertise by letting others with computing specialization take care of those functions on their behalf. It’s a concept that your grandma called, “sticking to your knitting,” and its applicability to business has been intelligently explored in such books as “The Discipline of Market Leaders” and “Now Focus on Your Strengths.”
But beware: cloud computing does not absolve your organization of the need to do due diligence or to have a backup plan in place in case something goes awry. While legitimate service providers like Google and Microsoft already have multiple layers of redundancy in place to ensure data security, some organizations with legal responsibility for handling customers’ data with utmost care may prefer to build a private cloud for another layer of security.
Privacy, particularly in regard to trade secrets, is another sensitive area to consider. Even if under requirements of security and confidentiality, trade secrets may enjoy less protection when stored with third parties. A cloud user should therefore be aware of the possibility of third-party subpoenas and government requests for data, and should know what the provider will do in such events.
Since the definition of cloud computing is the ephemeral nature of data’s physical location, your agreement should address the question of jurisdiction in the event of a dispute. You also may wish to insist that your provider keep all your sensitive data with application hosts located within U.S. borders.
Just like regular clouds can occasionally get dark and cause temporary havoc, cloud computing is not 100 percent risk free. The temporary (more than one hour) outage of Google’s Gmail services last summer exposed a potential risk of cloud computing. But like all risks, the gains must be balanced in any cost-benefit calculation. For my money, cloud computing does not harbor undue security risks and the benefits are considerable—particularly for smaller companies that lack sophisticated IT departments.
Link Building with Dofollow Blog Commenting
There are many lists, and even some directories available that identify blogs with DoFollow commenting. DoFollow commenting essentially means that the blog owner has removed the nofollow attribute from the comment author’s links, thus making them valuable for link building purposes. And of course, those who are familiar with SEO know that the more backlinks you have, the better your site will do in search engine results, especially if you have good anchor text for these links.
DoFollow blog lists will commonly rank the blogs by their PR, or Google PageRank. The higher the PR, the more valuable your backlink will be. But common questions that arise are:
1. How do you avoid being labeled as a spammer, as moderated sites may not approve your comment if they think it is spam?
2. How do you ensure your article is actually on a high PR page?
Anchor Text & Comment Policies
The best way to avoid being labeled as a spammer is to do a little research on the blog on which you are about to comment. Look at articles with comments, and see if there are comments where the author uses keywords as their name, or if all of the comment authors are using real names. If the site has a comment policy, be sure to take a read through it as well. Some DoFollow sites have an added bonus of Keyword Luv – this is where you can enter Your Name @ Your Keywords, and they will use everything after the @ sign as the anchor text for your website.
Quantity & IP Tracking
Another way to avoid looking like a spammer is by taking time to comment on a site. Instead of posting many comments all at once on several posts, try only two or three, then bookmarking the site to return to later. On a similar note, do not use the same blog for multiple websites – most blogging platforms show the IP address of the commentator, so if you post three comments around the same time with different author names and links, chances are the blog owner will notice.
Top Commentators
So now that you know how to avoid being labeled as a spammer, the next thing you have to do is figure out how to make sure your link is on a high PR page. On some blogs, you may get the advantage if they have a Top Commentator list which shows the names and links of people who have commented the most on their site. If the Top Commentator list links the authors name directly to their website, then simply by regularly commenting, you can have your website linked to their main site, and thus gain the high PR of their homepage.
PageRank of Posts
If a site does not have a Top Commentator plugin, your next option is to find individual posts with high PR. One way to do this is to register at SEOanalytic.com forums. They have a SEO tool – Internal PageRank Checker – that will go through a domain and check the PR of individual pages within the site. Larger sites will take much longer to load, but this way, you are able to see which articles have the highest PR and start by commenting on those. The only thing that may hinder this is if the blog has a cutoff date after which they do not allow additional comments on articles. So the best method is to start with the newest articles first.
Organizing Resources
Whenever you find a sites with DoFollow comments, high PR articles, Top Commentator lists, etc., be sure to keep them organized so you can use them again. One way to do this is by subscribing to these blogs via Google Reader, and then organizing them in particular categories. This way, when you need to build some more backlinks, you have your list ready to go and can see if they have new articles.